Sometimes, it is the basic things, like lanyards, that make all the difference. A pinch of salt brings life to the soup, a different colour breaks the monotonous vibe, and an otherwise insignificant ID card cord lights up the personality of an individual.
Life would still be good to go without a fancy lanyard, but with it, the world suddenly feels like a better place. So, why not? In addition, it is not only about how it looks.
In reality, it is about how impactful it is in the social setting when it comes to promoting your art. Let’s come together to discuss why these cords are the best tool in this regard and how you can best use them to become more popular.
A Lanyard is The Best Medium for Art Promotion
Just like custom wristbands, the lanyards also do not need to beg for attention. They are extremely intriguing, and when filled with bright-coloured artwork, they become increasingly attention-grabbing.
For those who don’t know, they are straps and cords that are often worn around the neck or wrist. They serve a variety of practical and decorative purposes. In addition to this, they are also commonly used to hold various items. For example, ID badges, keys, electronic devices, and small tools. All of these items also act as decorative accessories.
So yes! It is a total win-win situation. With these versatile cords, you can make an impression in numerous social settings. Be it corporate or educational environments. It becomes the centre of attention in almost all events. Thus, it is more than a basic ID card holder.
The Key Aspects of a Promotional Lanyard
Speaking of its uses, first, know that it is a blank canvas for both artists and businessmen. This makes it easily usable for anyone who wants to display their work at cheaper rates. Apart from this, they are typically made from durable materials like polyester, nylon, or Dyneema (a high-strength fibre), making them highly resilient and long-lasting.
Moving on, they often include various clips, hooks, or badge holders for attaching items. These things further add to its beauty and invite attention wherever you go. Some people also get them customised with logos, designs, or text using methods like screen printing, embroidery, or dye sublimation. This means the lanyards are more than just for the use of an artist.
- Common Uses:
- Identification: It helps you display ID badges, access cards, and event passes.
- Security: It lets you control access and identify people at events or within restricted areas.
- Personal Belongings: It is capable of holding keys, USB drives, whistles, and small tools.
- Branding: It helps in promoting whatever you want through custom designs and logos.
- Accessibility: The cord keeps everything handy and prevents loss.
3 Reasons Why Artists Must Use Lanyards for Promotion
We just spoke about this: the fancy cords that employees often wear to the office can be customised with your art or branding as a surprisingly effective promotional tool.
We are so confident about these wonderful pieces because they offer visibility, practicality, and a unique way to connect with your audience. They are also capable of turning your art into a wearable item, transforming you into walking ambassadors for your audience.
Moreover, these decorative neck accessories can also boost brand recognition and provide a basic sense of community. Now, let’s move on to the three effective reasons explaining why the lanyards are a great way to endorse your art:
1. Enhanced Visibility and Brand Awareness:
The first motivation for an artist to choose lanyards Ireland as their work display medium is the nature of these mini tools. They are typically worn around the neck, which makes them highly visible in crowds. As a result, the attendees become walking billboards for your art or brand.
On the same note, custom-made cords can help artists feature their logo, creation, or event name. The results might not be as visible, but the art creates a lasting impression and increases the creator’s recognition at events.
Lastly, the cords are the perfect and most cost-effective marketing technique. So, if you are into affordable art-promotional materials, lanyards are just for you.
2. Practical and Functional:
The second reason is that the lanyards are highly functional and practical. Imagine you painted or printed on a cord and gifted it to a friend who wears it every day to his workplace. He uses it to hold his keys, ID badges, event passes, USB, and other small items.
On a scale of 1 to 10, your gift turns out to be a 10-on-10 useful gift for the friend. Apart from these, this belt around his neck also becomes a conversation starter in all social settings he ever goes to. So, do not hesitate to make lanyards your art display.
3. Fosters Connection and Community:
Third, and probably the most important reason, is that it goes well with the people in your community. This means that the audience itself feels attracted to your art. Oh, what a dream come true! Moreover, when the attendees wear cords with your artistic branding, it makes networking easy, smooth, and quick.
Another unpopular benefit is that the cords are long-lasting and durable, which means they can be used repeatedly for extended brand exposure. In addition, these neck accessories are a more sustainable promotional option for your artistic skills than any other disposable item, like flyers.
Make Your Art Memorable with These Cords
The process is very simple: you need to start creating an artwork that will be featured on the cord later. This could be any creative image, a logo, or even a repeating pattern from your portfolio. You can pick any design and any color. Just make sure it all aligns with your overall branding and collection.
Next, you need to incorporate a relevant quote, tagline, or perhaps just your name for easy recognition and brand recall. Once done, it is time to select an eco-friendly material or a unique texture that is very comfortable. Voila! The lanyard is ready. Now, you can quickly take the following actions to promote your art.
- Try offering this custom accessory as a prize in social media giveaways. It will help you engage followers and drive traffic to your online platforms.
- You can attend exhibitions and fairs wearing it to attract attention and spark conversations.
- Make sure to post high-quality photos and videos of the lanyards on social media. This will allow you to highlight your designs and unique features.
- Lastly, ask your followers to share photos of themselves wearing the cords using a designated hashtag. This will significantly boost your visibility.
The Summary
So far, we have learned that being an artist, you no longer have to worry about displaying your artistic skills. You can simply do it by collaborating with a business or an exhibition. Simple enough: go to them, show them your portfolio, and present them with the idea that you can design lanyard art for their employees.
However, if not this, you can create your own brand and destitute neck accessories in various forms for the fans. There are three reasons (mentioned above) why doing this can promote your image in the public eye. Read them again and then make a wise decision.
